There are numerous factors to consider when choosing a marketing agency in UAE. Check out this post for the best tips and tricks!
How to Choose the Best Marketing Agency for Your Business in the UAE
Many businesses ask: how to choose a marketing agency in UAE. The task becomes more complicated if the head of the company does not have sufficient knowledge in the field of advertising on the Internet, SEO promotion of sites, analysis of the effectiveness of advertising campaigns.
In addition, the Internet marketing field is very dynamic: the requirements of search engines are changing, new ways of promotion are emerging, etc. That is why it is imperative not to fall for an unscrupulous contractor who promises a quick result without responsibility.
Today’s article tells you what to pay attention to when choosing a marketing agency in UAE. Make sure you follow the tips and tricks below to make the most of your marketing strategy and achieve higher investment returns. Read on!
Determine the Response Time
Pay attention to how quickly agency employees respond to your requests, how fast you receive information, and how negotiations are conducted. Suppose you left a request on the site and are already tired of waiting for someone to contact you or the manager discussing possible cooperation with you suddenly disappeared.
In that case, this is a reason to be careful. Likewise, do not believe in the unfounded promises of a quick result. A competent specialist in UAE will first conduct a preliminary analysis of your business and website. Only then will the company be able to offer a promotion strategy, a work plan, their cost, and an approximate time frame for achieving the desired result.
Check the Agency’s Website
Obviously, for a professional marketing agency, the site must be credible, attractive, convenient, informative, adaptive, etc. If this is not the case, we can undoubtedly conclude that specialists who are not able to interest in their services will not be able to help you attract new customers either.
Years of Experience
A successful marketing agency in UAE must have achievements that potential clients can see on the site. Examine the portfolio, and view successful cases, so you can understand whether you are satisfied with the approach to the tasks set, the effectiveness of the strategy, and the interaction with the client.
Understanding of Your Requirements
To develop an effective promotion strategy, a marketing agency needs to understand the specifics of the client’s business. A responsible agency in UAE will have many questions for you because they must study your business carefully.
Not necessarily, but it would be terrific if the agency has examples of successful promotion of companies that work in your niche. Pay attention to the company’s blog and the quality of its materials.
Informative, up-to-date expert articles on specialized and related topics are a good sign that you are dealing with professionals. The agency’s expertise can also be confirmed by participation in various events, master classes, webinars, etc.
Many marketing agencies in UAE work in specific areas: SEO promotion, SMM, and context. But the reality is that the best result will be achieved by implementing an integrated approach.
Therefore, you should opt for an agency in UAE that can work on your promotion in a complex way: positively influence positions in organic search results, traffic, behavioral factors, manage reputation, etc.
There are many different indicators (KPIs) to evaluate the effectiveness of advertising and promotion. These include coverage, traffic, advertising channels, behavioral factors, targeted actions, etc.
Without competent analytics and evaluation of marketing effectiveness, it is impossible to achieve the desired results and develop the company. You should discuss with the agency how they evaluate performance at each stage.
Your contractor should generate detailed monthly, and preferably weekly reports on the work done with information about the activities carried out, changes in traffic, conversion and other significant indicators, achievement of goals, etc.
Ensure the agency you choose in UAE also provides a work plan for the next reporting period. Detailed reporting will help compare the results after implementing certain activities with the results of previous periods. Another critical point in reporting is the credibility of the numbers in it.
When you look at the report of a marketing agency, and everything is super there, but your sales are not very good, there are doubts about the figures’ reality. For instance, working with Riman Agency is an excellent way to track progress. Riman Agency offers a convenient reporting option for all advertising channels.
At the same time, the numbers will be collected automatically from your advertising channels, including Google AdWords, Facebook Ads Manager, and advertising accounts. Riman Agency has years of experience streamlining digital marketing strategies for businesses in the UAE.
Professionals always work under a contract, plus a responsible agency preliminarily negotiates with the customer the scope of work, the timing of its implementation, and the budget.
For example, Riman Agency ensures no unpleasant surprises in the cooperation process. Choosing a marketing agency in UAE is a responsible task. So, it would help if you started solving it by setting goals for contacting an agency and analyzing its information.
Riman Agency has been in the digital marketing industry for many years, offering unique services, including SEO, SEM, social media marketing, video marketing, graphic design, web development, application development, PPC campaigns, content writing services, and much more. Contact us today for more information on our services. Until Next Time!
- Article based on personal opinion, experience and research.
- Photos from Unsplash & canva.