The UAE Blog

Fashion and jewellery · Dubai

Serrb

Emirati modest-wear label run by three sisters, designing abayas, kaftans, capes and dresses.

Serrb is an Emirati modest-fashion label founded by three sisters and sold mainly online. Its collections cover abayas, kaftans, capes and dresses, designed as contemporary takes on traditional Gulf garments. Grazia Middle East included the brand in its round-up of locally owned UAE fashion labels, describing its pieces as Emirati-created. Prices on its web store are listed in dirhams, and the brand presents its pieces as Emirati-designed modest wear.

What they make in the UAE

  • Abayas
  • Kaftans
  • Capes
  • Dresses

Sources

  1. Serrb official site
  2. Grazia Middle East: locally owned fashion brands in the UAE

Information checked: Oct 1, 2026. This listing is editorial and free; it is not an endorsement. Is this your business? Ask us to update it.

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